This transitioning to selling popcorn and other snacks helped many theaters survive the Depression.ĭuring World War II, popcorn consumption skyrocketed after the sugar restricting had led to a lack of candy and soda. Soon enough, however, the theater owners decided to push the vendors out of business by installing popcorn machines and concession stands in their theaters. Street vendors saw their opportunity for profits of selling popcorn, so they brought their popping machines at the movie theaters’ doors and sold popcorns to moviegoers.Īs a growing number of customers entered the theaters with popcorn bags and boxes, the owners allowed street vendors to sell popcorn in their lobbies for a daily fee. And during the Great Depression, both movies and popcorn were luxuries that most people could afford. By 1930, attendance to movie theaters had grown to 80 million per week. When films added sound in 1927, the movie theaters attracted a much broader clientele. In addition, popcorn snacking created the distracting noise that would ruin the movie. Besides, since it was sold from carts at street corners, popcorn was regarded as street food, simple and unsophisticated. They strived to create a first-rate atmosphere and believed that popcorn would ruin it – the popcorn’s messy nature was considered a threat to a theater’s carpets and furnishings. In the 1920s, movie theaters were built to replicate the actual theaters, so the owners wanted nothing to do with popcorn. ![]() ![]() It seems that movies and popcorn simply go together.
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